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Practice Makes Perfect
Not all of us are naturally gifted with the ability to verbally shoot from the hip and pull it off intelligently and coherently. And we may not exude confidence or project as much je ne sais quoi quite so easily as those that do this professionally all the time. No worries! It’s not like we’re expected to be celebrities or award winning speakers!
We just have to work at it a little harder (some of us, perhaps a LOT harder)! Fortunately, even if your early efforts look a bit uneasy, there are some simple ways to make it all come together better.
- Scripting! Write it down but don’t memorize it. Some of us need to know exactly what we’re going to say before we say it. If you have a tendency to freeze on camera (and believe me, I know what that feels like) write a script, but DON’T memorize it – it’s hard to come across as relaxed and natural with a canned speech. Let your memory come to your rescue. Post notes on your monitor or the wall behind the camera. It’s okay. No one will ever know but you!
- Pace Yourself and remember to breathe! You want to talk in a steady even pace as much as possible. Not too fast and not too slow. Studies show that while we believe we should speak slowly, a faster (yet still understandable) pace conveys authority. You want your audience to understand what you’re saying, but you don’t want to put them to sleep.
- Enthusiasm! Practice inflection. If you don’t sound excited about your material, no one else will exceed your energy level! Work on conveying interest and energy in your words, facial expression, and posture. Watch some videos or shows on TV where you can pick up some of the nuances of entertaining speech. I like to watch the Today Show for 20 minutes every weekday. You can pick up some good tips there. (One thing I never ‘get’ is when they say, “But first, it’s Today on NBC!” LOL. Sounds silly to me.) All that aside, when in doubt, smile.
- Audio Quality Counts! One of the top reasons people stop watching videos is because the audio is bad or irritating. Make sure to speak loud enough to be heard easily without becoming overbearing. And watch out for distracting background noises. Test your location and play it back for a sound check. There’s software that can equalize your sound track. Take a look at Audacity or Sound Forge if you’re interested in going that far with it.
Rarely will it ever turn out that you get what you want in just one take. And those re-takes are excellent practice. As with my video course with Andy Jenkins, keep at it. Before you’ll be doing it “like a boss.”
I’m still requesting links to your videos. If you’ve been doing video for a while, leave a link to the one you like best. If you’ve finished your first one, we’d love to see it. If you’re still nervous about it, ask questions or let us know how we can help!
You’re a superstar waiting to come out of your shell… let’s get started! What do you say?
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Twitter: melaniekissell
says:
I’m so happy to see you on video, Deb, and to hear your voice. Kudos to you – this is fabulous!
Would love to leave a link to one of my videos here, but … not in the realm of possibilities until I actually get some video-producing equipment. I had it on my wish list for Christmas so I’m thinking maybe Santa delivered it to the wrong house by mistake. He’s getting old, ya know.
These tips are great and I’m glad you’re suggesting NOT to memorize a script. Yuck. I’ve watched videos where it’s blatantly obvious that folks have done that or worse yet, you can clearly see they’re reading their script, word for word. Another big yuck.
Looking forward to more of you on video!
Twitter: mywebgal
says:
Hi Melanie!
Thanks for stopping by again! I so wish Santa had brought you a video camera because I’d love to see you on video! Maybe you’ll get one this year for a special occasion. (Keeping my fingers crossed for you).
And thanks for your kind words. Hugs!
Twitter: dawnraschell
says:
Hi Deb,
What’s your opinion on someone doing video that’s not your “average business person”? Someone that is more of a rebel in looks and speech. Do you think an “unusual” appearance might put people off and cause them to stop visiting? I haven’t been very active on my blog for months but I’m going to get back into the “habit” of posting and I’m not sure about using video.
Dawn RaSchell recently posted..For Rose
Twitter: mywebgal
says:
Hi Dawn,
Glad to have you back and I look forward to your new posts!
I think you’d be great on video. You certainly don’t have to be your “average business person” at all… Be yourself. Each of us has a unique way of communicating and connecting with our visitors, friends, colleagues, etc. And that uniqueness is exactly what will attract your particular market and build loyalty. Don’t shy away from being different! Different is good!
Do consider video on your blog and when you do it, post a link here!
Twitter: brucebackmansbcglobal.net
says:
Hey Deb…I like the concept to be able to have a way to be prepared but not sound canned. Scripting and having notes posted where you can naturally see is a great idea and being prepared is never a bad thing. It certainly sounds like a great way to learn how to look and feel natural in front of the camera.
Great post…thanks!
Twitter: mywebgal
says:
Hi Bruce,
Appreciate your visiting and leaving a comment. That’s exactly right… the more natural and comfortable you are in your video the more comfortable your viewer will feel, too. Best way to build a rapport with them!
[...] This post was mentioned on Twitter by Alaina Frederick, Jeanne Kolenda. Jeanne Kolenda said: RT @mywebgal 4 -Video Scripting http://bit.ly/ghZylj Great info 4 using video! Good 2 hear your voice and see your pic. #blog30 #blogboost [...]
These are some great tips Deb. Making videos is definitely not easy…lol but one thing for sure is people do relate more to video so it is definitely something to add into your marketing. Thanks for this post!
LeeAnn Townsend recently posted..Are You In Only 4 Days Left!
Twitter: mywebgal
says:
Hi LeeAnn,
Thanks for stopping by and leaving a comment. Yes, indeed, I agree that people can relate to you better via video and it’s an important ingredient to your marketing mix!
You can always edit your videos, most you-tubers and video bloggers do it, they say a phrase or sentence then cut, say another and so on.
I think this is much better then getting your hole video in one try.
As you progress you may need a more professional camera and microphone.
Best of luck!
Roshan Kharia recently posted..The 7D is a rather complicated camera to learn and to operate
Twitter: mywebgal
says:
Hi Roshan,
You are absolutely right! As I progress I will definitely invest in much better equipment but at this time, learning on what I have available is the right thing to do. I just want people to get started with video and test it out. No need to spend a lot (or anything) in the beginning. While quality is important in the long run, getting “out there” is far more important! (IMO)
Thanks for stopping by and adding to the conversation! Your review blog is a good place to learn about the Cannon product.
Hi Deb – I just started video marketing recently and you have provided some great tips here in this post. I am using http://www.cueprompter.com/ – it turns my monitor into a teleprompter.
I have a long ways to go to become a pro like you – but with your advice and tips I’ll get there!
~ Donnie
Donnie Miller recently posted..You Must Know YOUR Why…
Twitter: mywebgal
says:
Hi Donnie,
Thanks for such a great resource! CuePrompter looks like a fabulous tool. Much appreciated.
I hope you’ll post a link to your video when you’re ready.
Hi Deb,
You are 100% right that practice makes perfect and that’s what I have done during 2010 for memorizing my video scripts. And now I feel relax when it comes to shoot a video for my business but I am still not good like you.
There is definitely lot to learn from you.
Wealth and happiness,
Shanda Sumpter.
Twitter: mywebgal
says:
Hi Shanda,
Wow… so you have a lot of practice under your belt! Congratulations. Would love it if you would share a link here to one (or more) of your videos!
Twitter: casamonika
says:
Deb, you’re modeling your own advice very well. I like the idea of you sharing your video making journey step by step. Be yourself and have fun is the essential message I get from you in addition to a friendly and persuasive push to someday try video-making myself, starring me or rather being myself on film. Your example surely inspired me – thank you!
Twitter: itsmeEdward
says:
Hey Deb,
Great tips and advice. I in particular like tip number 1 of writing a script but not memorizing it. As I have been learning public speaking and working with a professional speaking coach this is exactly what she suggested to me. Once you have the flow of what you are going to speak about, let it come from the heart and out to the audience.
Thanks for sharing this with us.
Make it a great day!
God Bless,
The GREAT Edward!
The GREAT Edward recently posted..Share Your DREAM Friday – With Special Guest Dreamer Clare Kelway!
Twitter: clarekelway
says:
Hi Deb,
It is clear that you have been online for a long time. I can tell when I visit a blog whether someone has just arrived online. Not an issue unless they suggest otherwise. Thanks for your tips. I am good at communication but there is something about video and that little camera that is daunting.
My tip is practice, practice, practice and get your trusted friends to crit your work. They can really help you to step up faster.
regards
Clare
Clare Kelway recently posted..By- Tweets that mention Attraction Marketing Professional – Clare Kelway – Topsycom
Twitter: thesockbuster
says:
Hi Deb, I have been watching your video tutorials. To be honest, I have never recorded any kind of video. So I appreciate what you are doing. I love this video because you are showing in a good sequenced way how to follow a script naturally. I have learned a lot. I would recommend recording audio with different software.
Daniel recently posted..Diabetic socks for men info- data and reviews
Twitter: LindaThomasEntp
says:
Hi Deb,
You have a fantastic voice for videos, and you seem to accomplish yours with ease. I also noticed that you have a series as your goal, and this is awesome.
Looking forward to hearing your whole series!
Linda
Hi Deb….I just watched, listened to and read your information about how to go about making a video. I must say, I am impressed and totally agree with you on the subject. I have been thinking about making a video to assist us in our online work, it just seems so out of my expertise. What I am hearing from you is that one does not have to be a professional in making videos…just do it!! Awsome advice…gotta go my Flip Corder is calling me!!! Thanks so much…will let you know how I do.
Kathy
Twitter: SheilaAtwood
says:
Deb,
This video series has been great. I noticed that a lot of people have making video as one of their goals for 2011.
I like your idea of having a script. I do that with my audios and it helps a lot.
I have not attempted much video myself but I have been the camera man for my sisters videos.
We found that having a cameraman made all the difference. I would make sure she stayed on target and stopped the camera when she made mistakes. Sometimes I would be a part of the conversation.
The best part was that she could concentrate on her part and not worry about the camera.
Thanks Deb.
Sheila Atwood recently posted..The Weekend Web – Have You Broken Your New Year Resolutions Already
Great tips Deb! I’m going to start shooting some video for my blog and your site is full of great info for someone like me just getting in to video. I use a Mac so some of the software is built in, but I hadn’t really thought about the audio component. Geep up the great posts.
In Good Health,
Dr. Weeks
Dr. Shannon Weeks recently posted..Have You Got ICV
Hello Debbie,
This tutorial is just great, easy to follow and a great walkthrough for beginners. What a great step-by-step tutorial, I really enjoy watching your video editing series. Oh and by the way, like Linda said – you have a fantastic voice, indeed you have! I’ll keep watching your video editing series to learn how to make a good video. Thanks a lot for sharing this!
Best regards,
Maria
Maria Pavel recently posted..CNA Online Training And Certification
Hi Debbie, thanks for sharing these great tips. As video is becoming widespread as a medium for web sharing and marketing of all kinds, more and more regular people are facing the challenge of showing themselves on camera. I myself had to do some shots for my company, which never crossed my mind I’d end up doing!
So thank you for your posts, your blog was of a real practical help to me!
Aloys
Aloys Jacobs recently posted..Symptoms of Yeast Infection In Men
I just love videotutorials. Indeed you have a wonderful voice and this will help you on video posts. I wish to get some time for try video-posts on my personal blog.
You are doing a great job here, keep it that way!
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