Think MySpace can’t make a comeback? Think again!
“I believe [MySpace] has a shot,” Altimeter Group principal analyst Brian Solis told me. “People are worn out from Facebook, not sure what to make of Google+ … this might be the right time, right place for MySpace.”
In case you missed the memo, MySpace is no longer a place for friends — it’s a place for creatives.
After watching the video and reading the full story on Venture Beat (here) I must say, I think they’ve got a great shot at reinventing MySpace and bringing about more popularity than it ever had.
I love the concept… “for creatives.” Facebook may very well be the place for most people, but to have a social community where you can access behind-the-scenes film footage and get free “fresh” music regularly… sounds like a winning concept to me. After all, I’m a closet rocker — more than that I was in a rock band for six years when I was younger. Music is in my blood.
As you can see in the video, they are embracing aesthetics (yay! it was always so ugly before!)…
Chris Vanderhook said this in the Venture Beat article, ““We wanted to actually make something that was visually stunning, starting with the consumer’s profile, the artist’s profile, the discovery section that we have, and then really thinking through how design and devices play together as well.”
I wasn’t all that enthralled with MySpace the first time around, but it seems to be in the right hands now!