I stumbled on this video and wanted to share it with you. It really drives home the point of how important social media is, particularly for your online success.

It got me thinking…

There are as many social media sites as there are different ways to promote your business through them. They all have unique benefits and opportunities that you should consider. But fortunately, there are several commonalities to all of them, especially when it comes to social media marketing success.

Let’s take a quick look at these similarities:

1) You can build strong profiles.

Each social media site provides an opportunity for you to describe who you are, what you do and where to find more information about your product and/or services. Your profile is often the thing that will cause a reader to take a second look at you and/or your business. Be professional while showing personality. Provide a link to your website. Correct any spelling, capitalization or grammatical errors.

2) You can engage your audience.

Social media is just that – social. Don’t be a wallflower. Engage, praise, compliment, promote fellow members, thank and be social. If you want to get noticed, you need to participate.

3) You can increase your visibility.

Social media provides multiple opportunities to promote your products/services. Social media participants expect to learn about you and your business but they will be turned off by repeated sales pitches.

Social media demands avoiding sleazy marketer tricks.

Add valuable content (tips, articles, how to’s), promote interesting content by your friends/followers, show your human side (your interests, hobbies etc) AND sprinkle in your own products/services. When done in moderation, your followers will be eager to find out more and to make a purchase.

I’d like to help you with your social media efforts through my blog (and my products and services). If you have questions, or you’re stuck on something, let me know.  Simply leave your comment below or via Twitter or become a member of my Facebook Fan page

How are you doing with your social media strategy? I just recently started my own but I’ve been implementing them successfully for clients for a couple of years now. Ask me any question below. I don’t charge anything for answers on my blog! ;-)