The Facebook SSL requirement goes into effect on October 1, 2011. If your custom page isn’t SSL enabled, it will be blocked with the message you see above. People rarely will choose to Continue, which means your Facebook Page will not be visited and you’ve lost the chance to develop a relationship with them.
What does SSL do?
SSL stands for Secure Socket Layer and what it does is encrypt data (for safety) that is exchanged between your device (computer, smart phone, tablet, laptop) and the host server (where your page or app is hosted). To understand this better, think of it as a passport. You show your passport to prove your identity when traveling to other countries. An SSL Certificate proves your identity to user browsers — and it encrypts data.
At its most basic, an SSL Certificate is software that encrypts information moving to and from the holder’s website. This means information exchanged between the site and its visitors can not be intentionally or accidentally viewed by a third party. This includes everything from visitors placing an order to signing up for a newsletter. It’s all about safety for your visitors.
You need to change your page to comply with the Facebook SSL requirement or people will not be able to see your page. It used to be just an option, but smart mobile users (and wireless users) have chosen to only view secure pages to protect their data! As of October 1st, 2011, it will be required by Facebook.
If you’re not sure if your Page is Facebook SSL enabled, simply go to your custom Page and then add an “s” to the http (so it shows https://www.facebook.com/yourpage) If you see your custom Page, you’re good to go. If not, you’ll see the notice in the graphic above and you will need a secure URL.
You can get an SSL certificate easily enough. Contact your hosting provider or domain registrar. Certificates vary in cost, so do a cost comparison, unless you have a high traffic site. If you have questions, please feel free to ask below in the comments or via my contact form.
Note: If you don’t have a custom page and your page is automatically generated by Facebook, no worries. Those pages will be covered by Facebook. This only concerns custom pages.
Are you prepared to meet the Facebook SSL requirement by October 1st?