Most marketers know that having well targeted ads means profits – And that’s what makes Facebook Ads so incredible. Facebook advertising is a relatively new medium that most old school marketers have yet to tap, yet has incredible earning potential.

Here’s more on the benefits of working with Facebook advertising and how to make it work for you…

Target by Interest and/or Demographic

Want to target rock music lovers in their late 20’s?  Or high earning business owners over 45? You can do that.

Want to target people interested in Feng Shui? Or women in sales? You can do that, too.

In fact, you can specifically target nearly every market imaginable.

Facebook collects all this data on their users and more. And you can use Facebook’s data to target what kind of ads to serve to whom.

Local Business?

If you have a local business – A gym or a roofing company, for example – You could easily target just people in your area who have a particular interest.

Facebook advertising is a great resource for both local marketers and national marketers.

Creating an Effective Facebook Ad

There are two things that are critical:

1)      Right targeting

2)      An attention grabbing picture

Unlike writing copy in other mediums, the text is less important. It still matters, but the image is your real eye catcher.

Your image should stand out. I’d recommend creating 3 separate images, mull it over and then choose one.  Keep the others for testing.

What’s most crucial is targeting the right audience. Start out by targeting highly specific groups of people. You’ll get less traffic, but you should make sure that your offer actually converts to this specific group before you expand out to a broader user base.

Creating a Successful Campaign

In Google Adwords, you could expect to get 10% CTR on a really good ad. That’s never going to happen with Facebook Ads.

Unlike permission marketing where they’re asking for your product, this is interruption marketing where you’re popping out on the side of the page saying “by the way, are you interested in this?”

A good click through rate (CTR) on Facebook ads is 0.1%. Generally you can expect to pay anywhere between $0.30 to $0.70 cents per click. If your CTR is high, you might want to switch to a CPM (Cost Per Thousand Impressions) model where you pay per view instead of per click. You could cut your ad costs by as much as 50% by switching to CPM, but only if you have a killer ad.

After a period of time, if you have a successful campaign, you’ll notice your CTR go down. This is because your ad is being shown to the same people over and over again.

Though repetition is good in a lot of types of advertising, such as on TV, most marketers find that if they switch up the ads and pictures online, the CTR will go back up. After a period of time, you might have to pause your ad for a couple of weeks before posting them again, to get your CTR back up.

Making Money with Facebook

The secret to making money with Facebook is to carefully target just the people who are most likely to buy your product, then creating a killer ad that grabs attention and jumps off the screen.

If you have these two elements, you’ll very likely make a excellent profits on Facebook.

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  3. The New Facebook Send Button
  4. Marketing Your Business Through Facebook Groups