What does Rebecca Black, Justin Beiber and Yosemite Bear Vasquez… have in common?

YouTube Viral Videos!

Kevin Allocca is a professional YouTube watcher… actually he’s YouTube Trends Manager. In this very entertaining 7-minute video he talks about viral videos and how they come about.

The secret?

The unexpected. Like cats watching cats watching “cats” on YouTube!

And, as Kevin explains in this video, we don’t just enjoy now, we participate, which means we’re defining entertainment of the future.


Thanks to Mitch Joel of Twist Image / Six Pixels of Separation for bringing this TED talk to my attention… and I just had to share it with you!

Enjoy! And don’t forget to let me know what you think of the video…