How’s Your “Business Brand” Doing on Social Media?
It’s an important question. There are business brands that got started entirely through social media and succeeded in going viral. For instance, Wine Library (Gary Vaynerchuk) and “$#*! My Dad Says” (with William Shatner). Both of these multi-million dollar businesses have been built entirely on social media branding.
How can you use smart brand-building techniques to improve your brand with social media?
First: Define Your Business Brand
Before you do anything – before you even sign up for a social network, define your brand. Answer these questions:
- What does your business brand stand for?
- What’s the “vibe” of your brand?
- What are your primary spoken and unspoken messages?
- Who are you targeting?
Everything needs to fall in line with the brand you define. Your profile photos, the color of your pages, the content you post and everything else needs to match the brand you want to create.
Have you ever hit the Publish button on your WordPress post only to realize there was a mistake? Did you fix it really quick and hit publish again?
Admittedly, I have WAY too many plugins on my blog. I just love them! Whenever I read about one that sounds really cool, I have to have it. That’s just all there is to it.
Recent Comments