I’ve been saying this for years when it comes to SEO (search engine optimization).

I know there’s a lot of disagreement on the subject. Helping to set the record straight, Matt Cutts (of Google, of course) tells us in this video that Google keeps our part of SEO  “constant and uniform.”

The rules of SEO from – our end – remain consistent. Write for your readers! Sure, keywords in the copy are needed to make sure search engines understand what your post or page is about, but you should do that any way so your readers understand. The problem is, there are still a lot of people out there overly concerned about SEO and particularly keyword optimization. They end up writing with that too much in mind and not the flow and ease of quality content for their readers.

Remember, search engines don’t pay your bills. They don’t buy from you. People do! Write for people — your readers. Read More→

Defining Your Own Freedom

Saturday, January 12th, 2013

Words cannot express the ecstatic freedom Sue Austin portrays in her video included in her TED Talk. It’s a must see… beautiful, meaningful, wondrous and thought provoking. I just wanted to share it. Be sure to watch it through.

Enjoy…

Change your perspective by transcending your “frame of reference.” When you have no preconceptions of a given situation, you experience freedom.

Have a magical day.

Categories : TED Talks

eCommerce Facts: How does your store compare?

Thursday, December 20th, 2012

Do you have unrealistic goals  when it comes to ecommerce conversion or lowering shopping cart abandonment rates? You need the facts.

One of the most common questions I’m asked is about averages – average email open rates; average click through rates, average ecommerce conversion rates, average shopping cart abandonment rates — and the like.

The wonderful folks over at the Invesp blog came up with an infographic on e-commerce that answers quite a few questions. I want to share it with you, my dear readers, to answer at least some of your questions in this post.

In the infographic you will find valuable ecommerce information that might make you feel better (or worse).  With an average ecommerce conversion rate of only 2.13%, you might realize that you’re doing okay in comparison, but it might also blow a hole in your theory that you can do much better than you already are (okay, it is possible to do better). Being realistic about your ecommerce goals will help you better decide how to conduct your business and marketing.

I’ve heard some extremely unrealistic goals in my time, mostly about what clients expect when it comes to conversion or lowering their shopping cart abandonment rates. If you keep things in perspective, you can work true averages into your ecommerce goals and come up with realistic projections, then you can apply clearer measures to grow your business.

These are not just simple averages presented. There are some very real points to take away. Such as how to improve your product pages, which, of course, was their intent in producing it. So sit up and take note, this could save you from pulling your hair out, worrying about such things!

Dig in… Read More→