I’ve been saying this for years when it comes to SEO (search engine optimization).
I know there’s a lot of disagreement on the subject. Helping to set the record straight, Matt Cutts (of Google, of course) tells us in this video that Google keeps our part of SEO “constant and uniform.”
The rules of SEO from – our end – remain consistent. Write for your readers! Sure, keywords in the copy are needed to make sure search engines understand what your post or page is about, but you should do that any way so your readers understand. The problem is, there are still a lot of people out there overly concerned about SEO and particularly keyword optimization. They end up writing with that too much in mind and not the flow and ease of quality content for their readers.
Remember, search engines don’t pay your bills. They don’t buy from you. People do! Write for people — your readers. Read More→